
A Case Study in Custom Shopify Frontend & Backend Infrastructure

Nakedpress is a leading cold-pressed juice brand in Indonesia, offering juice cleanses, healthy meals, and wellness products. A large part of their business revolves around subscriptions and scheduled orders requiring precision, personalization, and backend coordination.
While Shopify supported their ecommerce basics, Nakedpress needed more. Their operations outgrew Shopify’s native tools and plugins, demanding a more powerful, custom-built solution.
Services
Shopify Development
Mobile App Development
POS Integration
Strategic Growth Support
Industry
Health & Wellness
Cold-Pressed Juice



The Challenge
Customer needed to schedule multi-day juice cleanses with specific delivery timing.
The operations team lacked tools to manage delivery windows and preparation workflows.
Sales reps were manually coordinating order timing and preferences.
Existing Shopify plugins couldn't handle rolling schedules and multi-day logic.

The Solution
Developed custom frontend UX that lets customers select delivery schedule
Built a backend system to process segment scheduled orders by day
Integrated admin interface for the operations team to view, edit, and print daily prep list
Connected sales dashboard to track client preferences, scheduled dates, and changes
Workflow Improvements
Customers schedule recurring orders with easy
No more spreadsheets or manual tracking
Operations team can automatically generate prep list for each delivery day
Sales team can manage customer pipelines and edit orders in one place



Result
60% reduction in sales team manual coordination time
Reduction
70% faster order setup for new scheduled customers
Faster order
0 missed deliveries due to system logic on prep windows
Missed deliveries
Happier customers with consistent delivery and clearer communication
Happier customers
Why it matters
Retained Shopify's strengths
Nakedpress retained Shopify's strengths (checkout, payment, apps
Built logic
We built the logic that powers the business model
Backed Coordination
A seamless customer experience and frictionless backend coordination


Studio Alva is responsive, thorough and really understands what they are doing.

Dewi Kusuma
CEO/Founder, Nakedpress
