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How Studio Alva Enable Tipxy to Scale as a Shopify-Powered Connector Platform
A Case Study in Distributed Retail Enablement Without Owning Inventory
Tipxy is a US based e-commerce marketplace for wine, spirits, and craft beverages. Unlike traditional sellers, Tipxy holds no inventory, insted it connects brands, retailers, and consumers through a single Shopify storefront.
Services
Shopify Development
Custom Backend
POS Integration
Industry
Alcohol & Beverage
Multi-vendor Fulfillment
The Values
Make every craft beverage accessible online
Model Explained
A Three-Tier System, Powered by Shopify
B2C Front-End
Consumers buy directly from Tipxy's Shopify store
Brand Enablement
Manufacturers/brands list products on Tipxy (listing fee-based)
Retailer Fulfillment
Orders routed to the appropriate retailer or maufacturer for delivery
Note: Tipxy serves as a middleware connector, not a tradional B2B or inventory-based seller
The Challenges
Scalling a Multi-Sided Platform on Shopify Isn't Easy
Managing multiple vendors and listings across one storefront
Sending order data to the correct fullfilment partner
Creating a seamless UX while handling complex backend workflows
Limited off-the-shelf apps for a "platform-as-a-connector" model
The Solution
Custom Shopify Development by Studio Alva
Built Shopify logic to handle distributed order routing.
Created custom scripts to assign orders to the correct retailer based on product origin.
Developed modular product templates for brands to self-manage listings.
Integrated 3rd-party tools for shipping, tax compliance, and marketplace regulation.
Design & Experience Enhacements
Building a Smooth Consumer + Brand Experience
Designed listing onboarding UX for manufacturer.
Streamlined product pages and filtering for consumers.
Ensured brand visibility without compromising conversion.
Mobile-first optimization for search and purchase flows.
Result
Platform Stability, Faster Growth, Lower Costs
80+ manufacturers onboarded in under 6 months
80+
Manufacturers
Streamlined product <1% order routing errors after implementation
<1%
Routing errors
Reduced manual ops by 70% through automation
70%
Reduced
25% faster product listing setup time
25%
Faster
Why it Matters
We can make informed decisions that lead to positive outcomes.
Tipxy proves a Shopify store can be more than a storefront.
Brands gain visibility without managing their own DTC store
Consumers get variety, transparency, and ease
Studio Alva powers the invisible infrastructure behind it all
Studio Alva is responsive, thorough and really understands what they are doing.
Dewi Kusuma
CEO/Founder, Nakedpress
